{"id":28751,"date":"2026-05-07T19:08:55","date_gmt":"2026-05-07T23:08:55","guid":{"rendered":"https:\/\/www.notaoficial.com\/s\/?p=28751"},"modified":"2026-05-09T19:58:44","modified_gmt":"2026-05-09T23:58:44","slug":"mazda-house-2026-una-inmersion-sensorial-en-la-cultura-japonesa-en-madrid","status":"publish","type":"post","link":"https:\/\/www.notaoficial.com\/s\/2026\/05\/07\/mazda-house-2026-una-inmersion-sensorial-en-la-cultura-japonesa-en-madrid\/","title":{"rendered":"Mazda House 2026: Una inmersi\u00f3n sensorial en la cultura japonesa en Madrid"},"content":{"rendered":"<p>Por Eduardo Travieso Itriago<\/p>\n<p id=\"p-rc_e19869a54ff172d3-113\" data-path-to-node=\"6\"><b data-path-to-node=\"6\" data-index-in-node=\"0\"><span class=\"citation-1905\">Mazda<\/span><\/b><span class=\"citation-1905\"> ha consolidado una visi\u00f3n donde la comunicaci\u00f3n de marca trasciende el producto para generar un <\/span><b data-path-to-node=\"6\" data-index-in-node=\"102\"><span class=\"citation-1905 citation-end-1905\">contexto cultural profundo<\/span><\/b>. <span class=\"citation-1904\">Con <\/span><b data-path-to-node=\"6\" data-index-in-node=\"134\"><span class=\"citation-1904\">Mazda House<\/span><\/b><span class=\"citation-1904 citation-end-1904\">, la compa\u00f1\u00eda se aleja del ruido convencional del sector del autom\u00f3vil para invitar al visitante a descubrir la filosof\u00eda est\u00e9tica y vital que sustenta su lenguaje de dise\u00f1o.<\/span> <span class=\"citation-1903\">La estrategia se articula en torno al concepto <\/span><b data-path-to-node=\"6\" data-index-in-node=\"367\"><i data-path-to-node=\"6\" data-index-in-node=\"367\"><span class=\"citation-1903\">Wa no D\u014d<\/span><\/i><\/b><span class=\"citation-1903\"> (El Camino de la Armon\u00eda), proponiendo una forma de vida m\u00e1s pausada, consciente y humana que conecta directamente con la ingenier\u00eda y la hospitalidad (<\/span><i data-path-to-node=\"6\" data-index-in-node=\"528\"><span class=\"citation-1903\">Omotenashi<\/span><\/i><span class=\"citation-1903 citation-end-1903\">) de sus veh\u00edculos.<\/span><\/p>\n<h3 data-path-to-node=\"7\"><b data-path-to-node=\"7\" data-index-in-node=\"0\"><span class=\"citation-1902 citation-end-1902\">Ejes de la Experiencia Mazda House 2026<\/span><\/b><\/h3>\n<p id=\"p-rc_e19869a54ff172d3-114\" data-path-to-node=\"8\"><span class=\"citation-1901 citation-end-1901\">La muestra se fundamenta en tres pilares de interacci\u00f3n y descubrimiento:<\/span><\/p>\n<ul>\n<li id=\"p-rc_e19869a54ff172d3-115\" data-path-to-node=\"9,0,0\"><b data-path-to-node=\"9,0,0\" data-index-in-node=\"0\"><span class=\"citation-1900\">Recorrido Expositivo e Inmersivo:<\/span><\/b><span class=\"citation-1900\"> Instalaciones que exploran conceptos como <\/span><i data-path-to-node=\"9,0,0\" data-index-in-node=\"76\"><span class=\"citation-1900\">Wabi-Sabi<\/span><\/i><span class=\"citation-1900\">, <\/span><i data-path-to-node=\"9,0,0\" data-index-in-node=\"87\"><span class=\"citation-1900\">Ikigai<\/span><\/i><span class=\"citation-1900\"> o <\/span><i data-path-to-node=\"9,0,0\" data-index-in-node=\"96\"><span class=\"citation-1900\">Takumi<\/span><\/i><span class=\"citation-1900\">, mostrando c\u00f3mo el arte del <\/span><i data-path-to-node=\"9,0,0\" data-index-in-node=\"131\"><span class=\"citation-1900\">Origami<\/span><\/i><span class=\"citation-1900\"> o la t\u00e9cnica del <\/span><i data-path-to-node=\"9,0,0\" data-index-in-node=\"156\"><span class=\"citation-1900\">Kintsugi<\/span><\/i><span class=\"citation-1900 citation-end-1900\"> inspiran la pureza visual y el refinamiento de los interiores de la marca.<\/span><\/li>\n<li class=\"source-inline-chip-container ng-star-inserted\"><b data-path-to-node=\"9,1,0\" data-index-in-node=\"0\"><span class=\"citation-1899\">Agenda Cultural y Talleres:<\/span><\/b><span class=\"citation-1899\"> Una programaci\u00f3n abierta al p\u00fablico que incluye talleres de <\/span><i data-path-to-node=\"9,1,0\" data-index-in-node=\"88\"><span class=\"citation-1899\">Kokedama<\/span><\/i><span class=\"citation-1899\">, <\/span><i data-path-to-node=\"9,1,0\" data-index-in-node=\"98\"><span class=\"citation-1899\">Origami<\/span><\/i><span class=\"citation-1899\"> y <\/span><i data-path-to-node=\"9,1,0\" data-index-in-node=\"108\"><span class=\"citation-1899\">Kintsugi<\/span><\/i><span class=\"citation-1899\">, as\u00ed como conciertos de <\/span><i data-path-to-node=\"9,1,0\" data-index-in-node=\"141\"><span class=\"citation-1899\">Koto<\/span><\/i><span class=\"citation-1899 citation-end-1899\"> y charlas sobre filosof\u00eda y estilo de vida japon\u00e9s.<\/span><\/li>\n<li id=\"p-rc_e19869a54ff172d3-117\" data-path-to-node=\"9,2,0\"><b data-path-to-node=\"9,2,0\" data-index-in-node=\"0\"><span class=\"citation-1898\">Presentaci\u00f3n del Mazda CX\u20116e:<\/span><\/b><span class=\"citation-1898 citation-end-1898\"> El nuevo SUV cien por cien el\u00e9ctrico de la marca se exhibe por primera vez en Espa\u00f1a como la expresi\u00f3n contempor\u00e1nea de la innovaci\u00f3n y la armon\u00eda japonesa.<\/span><\/li>\n<\/ul>\n<h3 data-path-to-node=\"10\"><b data-path-to-node=\"10\" data-index-in-node=\"0\">Impacto en la Experiencia de Marca y Movilidad<\/b><\/h3>\n<p data-path-to-node=\"11\">Este evento genera ventajas competitivas y de posicionamiento cr\u00edticas en 2026:<\/p>\n<ol>\n<li id=\"p-rc_e19869a54ff172d3-118\" data-path-to-node=\"12,0,0\"><b data-path-to-node=\"12,0,0\" data-index-in-node=\"0\"><span class=\"citation-1897\">Humanizaci\u00f3n de la Tecnolog\u00eda:<\/span><\/b><span class=\"citation-1897\"> Al integrar el <\/span><b data-path-to-node=\"12,0,0\" data-index-in-node=\"46\"><span class=\"citation-1897\">Mazda CX\u20116e<\/span><\/b><span class=\"citation-1897 citation-end-1897\"> en un entorno de artesan\u00eda y naturaleza, la marca refuerza la percepci\u00f3n de sus veh\u00edculos como objetos con alma y dise\u00f1o ergon\u00f3mico.<\/span><\/li>\n<li class=\"source-inline-chip-container ng-star-inserted\"><b data-path-to-node=\"12,1,0\" data-index-in-node=\"0\"><span class=\"citation-1896\">Pruebas de Conducci\u00f3n <\/span><i data-path-to-node=\"12,1,0\" data-index-in-node=\"22\"><span class=\"citation-1896\">Jinba Ittai<\/span><\/i><span class=\"citation-1896\">:<\/span><\/b><span class=\"citation-1896 citation-end-1896\"> Durante los fines de semana, los visitantes pueden experimentar la conexi\u00f3n entre conductor y veh\u00edculo probando diversos modelos de la gama.<\/span><\/li>\n<li class=\"source-inline-chip-container ng-star-inserted\"><b data-path-to-node=\"12,2,0\" data-index-in-node=\"0\"><span class=\"citation-1895\">Fidelizaci\u00f3n mediante la Educaci\u00f3n:<\/span><\/b><span class=\"citation-1895 citation-end-1895\"> La oferta de experiencias memorables y gratuitas posiciona a Mazda como un referente de estilo de vida premium, atrayendo a un p\u00fablico diverso interesado en la cultura y la sostenibilidad.<\/span><\/li>\n<\/ol>\n<p>Por Eduardo Travieso Itriago<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Por Eduardo Travieso Itriago Mazda ha consolidado una visi\u00f3n donde la comunicaci\u00f3n de marca trasciende el producto para generar un contexto cultural profundo. Con Mazda House, la compa\u00f1\u00eda se aleja del ruido convencional del sector del autom\u00f3vil para invitar al visitante a descubrir la filosof\u00eda est\u00e9tica y vital que sustenta su lenguaje de dise\u00f1o. La [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":28756,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[93,146,2],"tags":[],"wppr_data":{"cwp_meta_box_check":"No"},"_links":{"self":[{"href":"https:\/\/www.notaoficial.com\/s\/wp-json\/wp\/v2\/posts\/28751"}],"collection":[{"href":"https:\/\/www.notaoficial.com\/s\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.notaoficial.com\/s\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.notaoficial.com\/s\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.notaoficial.com\/s\/wp-json\/wp\/v2\/comments?post=28751"}],"version-history":[{"count":1,"href":"https:\/\/www.notaoficial.com\/s\/wp-json\/wp\/v2\/posts\/28751\/revisions"}],"predecessor-version":[{"id":28757,"href":"https:\/\/www.notaoficial.com\/s\/wp-json\/wp\/v2\/posts\/28751\/revisions\/28757"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.notaoficial.com\/s\/wp-json\/wp\/v2\/media\/28756"}],"wp:attachment":[{"href":"https:\/\/www.notaoficial.com\/s\/wp-json\/wp\/v2\/media?parent=28751"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.notaoficial.com\/s\/wp-json\/wp\/v2\/categories?post=28751"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.notaoficial.com\/s\/wp-json\/wp\/v2\/tags?post=28751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}