{"id":29750,"date":"2026-08-20T10:56:55","date_gmt":"2026-08-20T14:56:55","guid":{"rendered":"https:\/\/www.notaoficial.com\/s\/?p=29750"},"modified":"2026-08-22T11:07:20","modified_gmt":"2026-08-22T15:07:20","slug":"la-icc-la-camara-de-comercio-de-bogota-y-tiktok-lanzan-los-digital-commerce-labs-en-colombia","status":"publish","type":"post","link":"https:\/\/www.notaoficial.com\/s\/2026\/08\/20\/la-icc-la-camara-de-comercio-de-bogota-y-tiktok-lanzan-los-digital-commerce-labs-en-colombia\/","title":{"rendered":"La ICC, la C\u00e1mara de Comercio de Bogot\u00e1 y TikTok lanzan los Digital Commerce Labs en Colombia"},"content":{"rendered":"<p id=\"p-rc_2c97bd1b5db6721a-38\" data-path-to-node=\"1\"><span class=\"citation-55\"> La C\u00e1mara de Comercio Internacional (ICC), en alianza con la C\u00e1mara de Comercio de Bogot\u00e1 (CCB) y TikTok, anunci\u00f3 el lanzamiento oficial del programa <\/span><i data-path-to-node=\"1\" data-index-in-node=\"191\"><span class=\"citation-55\">Digital Commerce Labs<\/span><\/i><span class=\"citation-55 citation-end-55\"> en Colombia.<\/span> <span class=\"citation-54 citation-end-54\">La iniciativa busca impulsar la digitalizaci\u00f3n de las micro, peque\u00f1as y medianas empresas (MiPymes), facilitando su acceso al comercio digital internacional.<\/span><\/p>\n<h3 data-path-to-node=\"3\">Pilares del programa<\/h3>\n<p data-path-to-node=\"4\">La capacitaci\u00f3n se estructura en tres componentes educativos y de desarrollo de red:<\/p>\n<table data-path-to-node=\"5\">\n<thead>\n<tr>\n<td><strong>Componente<\/strong><\/td>\n<td><strong>Modalidad y Formato<\/strong><\/td>\n<td><strong>Contenido y Objetivos<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><span data-path-to-node=\"5,1,0,0\"><b data-path-to-node=\"5,1,0,0\" data-index-in-node=\"0\">Comunidad y Networking<\/b><\/span><\/td>\n<td><span data-path-to-node=\"5,1,1,0\">Presencial \/ Encuentros con actores locales<\/span><\/td>\n<td><span data-path-to-node=\"5,1,2,0\">Conexi\u00f3n con socios del ecosistema empresarial para fomentar el aprendizaje interpares y redes de contacto.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"5,2,0,0\"><b data-path-to-node=\"5,2,0,0\" data-index-in-node=\"0\">M\u00f3dulos en L\u00ednea<\/b><\/span><\/td>\n<td><span data-path-to-node=\"5,2,1,0\">Autogestionado v\u00eda plataforma m\u00f3vil (4-5 horas)<\/span><\/td>\n<td><span data-path-to-node=\"5,2,2,0\">Lecciones en video por expertos locales, cuestionarios y certificado de finalizaci\u00f3n.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"5,3,0,0\"><b data-path-to-node=\"5,3,0,0\" data-index-in-node=\"0\">Aulas Virtuales<\/b><\/span><\/td>\n<td><span data-path-to-node=\"5,3,1,0\">Sesiones en vivo e interactivas<\/span><\/td>\n<td><span data-path-to-node=\"5,3,2,0\">Aplicaci\u00f3n pr\u00e1ctica de herramientas de e-commerce, talleres y resoluci\u00f3n de dudas en tiempo real.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3 data-path-to-node=\"7\">Detalles del lanzamiento e inscripci\u00f3n<\/h3>\n<ul>\n<li id=\"p-rc_2c97bd1b5db6721a-39\" data-path-to-node=\"8,0,0\"><b data-path-to-node=\"8,0,0\" data-index-in-node=\"0\">Inscripciones:<\/b> <span class=\"citation-53 citation-end-53\">Las MiPymes interesadas deben registrarse en el portal oficial de la ICC.<\/span><\/li>\n<li id=\"p-rc_2c97bd1b5db6721a-40\" data-path-to-node=\"8,1,0\"><b data-path-to-node=\"8,1,0\" data-index-in-node=\"0\">Liderazgo de la Iniciativa:<\/b> <span class=\"citation-52 citation-end-52\">Presentado por Ovidio Claros (Presidente de ICC en Colombia y Presidente Ejecutivo de la CCB), junto a Gabriel Parra (Gerente de Asuntos P\u00fablicos de TikTok para la Regi\u00f3n Andina) y Tatiana Benavides (L\u00edder de Ventas de TikTok en Colombia).<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>La C\u00e1mara de Comercio Internacional (ICC), en alianza con la C\u00e1mara de Comercio de Bogot\u00e1 (CCB) y TikTok, anunci\u00f3 el lanzamiento oficial del programa Digital Commerce Labs en Colombia. La iniciativa busca impulsar la digitalizaci\u00f3n de las micro, peque\u00f1as y medianas empresas (MiPymes), facilitando su acceso al comercio digital internacional. Pilares del programa La capacitaci\u00f3n [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":29754,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[93,146,2],"tags":[9782,10632,10529,9707,15],"wppr_data":{"cwp_meta_box_check":"No"},"_links":{"self":[{"href":"https:\/\/www.notaoficial.com\/s\/wp-json\/wp\/v2\/posts\/29750"}],"collection":[{"href":"https:\/\/www.notaoficial.com\/s\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.notaoficial.com\/s\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.notaoficial.com\/s\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.notaoficial.com\/s\/wp-json\/wp\/v2\/comments?post=29750"}],"version-history":[{"count":1,"href":"https:\/\/www.notaoficial.com\/s\/wp-json\/wp\/v2\/posts\/29750\/revisions"}],"predecessor-version":[{"id":29755,"href":"https:\/\/www.notaoficial.com\/s\/wp-json\/wp\/v2\/posts\/29750\/revisions\/29755"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.notaoficial.com\/s\/wp-json\/wp\/v2\/media\/29754"}],"wp:attachment":[{"href":"https:\/\/www.notaoficial.com\/s\/wp-json\/wp\/v2\/media?parent=29750"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.notaoficial.com\/s\/wp-json\/wp\/v2\/categories?post=29750"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.notaoficial.com\/s\/wp-json\/wp\/v2\/tags?post=29750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}