{"id":30537,"date":"2026-11-10T08:38:45","date_gmt":"2026-11-10T12:38:45","guid":{"rendered":"https:\/\/www.notaoficial.com\/s\/?p=30537"},"modified":"2026-11-08T08:42:29","modified_gmt":"2026-11-08T12:42:29","slug":"mcdonalds-y-nocilla-se-unen-para-lanzar-el-nuevo-mcflurry-nocilla-sabor-pistacho-en-espana","status":"publish","type":"post","link":"https:\/\/www.notaoficial.com\/s\/2026\/11\/10\/mcdonalds-y-nocilla-se-unen-para-lanzar-el-nuevo-mcflurry-nocilla-sabor-pistacho-en-espana\/","title":{"rendered":"McDonald\u2019s y Nocilla se unen para lanzar el nuevo McFlurry\u00ae Nocilla sabor Pistacho en Espa\u00f1a"},"content":{"rendered":"<p id=\"p-rc_cdce86dca1cbe2dc-147\" dir=\"ltr\" data-path-to-node=\"1\"><span class=\"\" data-path-to-node=\"1,0\"><b data-path-to-node=\"1,0\" data-index-in-node=\"41\">McDonald\u2019s Espa\u00f1a<\/b> e <b data-path-to-node=\"1,0\" data-index-in-node=\"61\">Idilia<\/b> (empresa propietaria de la marca Nocilla) anunciaron una colaboraci\u00f3n comercial para incorporar la crema <b data-path-to-node=\"1,0\" data-index-in-node=\"173\">Nocilla sabor Pistacho<\/b> a la oferta permanente de postres de la cadena de restauraci\u00f3n en el pa\u00eds<\/span><span class=\"\" data-path-to-node=\"1,2\">. La propuesta combina la base de helado de vainilla de McDonald&#8217;s con la crema de pistacho y elementos crujientes<\/span><span data-path-to-node=\"1,4\">.<\/span><\/p>\n<p id=\"p-rc_cdce86dca1cbe2dc-148\" dir=\"ltr\" data-path-to-node=\"2\"><span class=\"\" data-path-to-node=\"2,0\">El nuevo producto ya se encuentra disponible en la red de m\u00e1s de <b data-path-to-node=\"2,0\" data-index-in-node=\"65\">670 restaurantes McDonald\u2019s<\/b> distribuidos en el territorio espa\u00f1ol<\/span><span data-path-to-node=\"2,2\">.<\/span><\/p>\n<h2 dir=\"ltr\" data-path-to-node=\"4\">1. Presentaciones y caracter\u00edsticas del producto<\/h2>\n<p id=\"p-rc_cdce86dca1cbe2dc-149\" dir=\"ltr\" data-path-to-node=\"5\"><span data-path-to-node=\"5,0\">La alianza contempla el despliegue del postre en dos formatos orientados a distintos momentos de consumo<\/span><span data-path-to-node=\"5,2\">:<\/span><\/p>\n<ul>\n<li id=\"p-rc_cdce86dca1cbe2dc-150\" dir=\"ltr\" data-path-to-node=\"6,0,0\"><span class=\"\" data-path-to-node=\"6,0,0,0\"><b data-path-to-node=\"6,0,0,0\" data-index-in-node=\"0\">McFlurry\u00ae Nocilla sabor Pistacho:<\/b> Formato est\u00e1ndar que integra la base cremosa de helado sabor vainilla, la crema Nocilla sabor Pistacho y trozos crujientes de barquillo para aportar textura<\/span><span data-path-to-node=\"6,0,0,2\">.<\/span><\/li>\n<li id=\"p-rc_cdce86dca1cbe2dc-151\" dir=\"ltr\" data-path-to-node=\"6,1,0\"><span class=\"\" data-path-to-node=\"6,1,0,0\"><b data-path-to-node=\"6,1,0,0\" data-index-in-node=\"0\">Mini McFlurry\u00ae Nocilla sabor Pistacho:<\/b> Formato reducido que mantiene la base de helado combinada con la crema de pistacho y un acabado de <i data-path-to-node=\"6,1,0,0\" data-index-in-node=\"138\">topping<\/i> l\u00edquido<\/span><span data-path-to-node=\"6,1,0,2\">.<\/span><\/li>\n<\/ul>\n<h2 dir=\"ltr\" data-path-to-node=\"8\">2. Estrategia de co-branding y posicionamiento de mercado<\/h2>\n<p id=\"p-rc_cdce86dca1cbe2dc-152\" dir=\"ltr\" data-path-to-node=\"9\"><span data-path-to-node=\"9,0\">Representantes de marketing de ambas marcas destacaron que el acuerdo busca diversificar las ocasiones de consumo y potenciar el reconocimiento de marca cruzado<\/span><span data-path-to-node=\"9,2\">:<\/span><\/p>\n<div class=\"horizontal-scroll-wrapper\">\n<table data-path-to-node=\"10\">\n<thead>\n<tr>\n<td><strong>Marca \/ Compa\u00f1\u00eda<\/strong><\/td>\n<td><strong>Ejecutivo responsable<\/strong><\/td>\n<td><strong>Objetivo estrat\u00e9gico del lanzamiento<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><span data-path-to-node=\"10,1,0,0\"><b data-path-to-node=\"10,1,0,0\" data-index-in-node=\"0\">McDonald&#8217;s Espa\u00f1a<\/b><\/span><\/td>\n<td><span data-path-to-node=\"10,1,1,0\">H\u00e9ctor Rivero (<i data-path-to-node=\"10,1,1,0\" data-index-in-node=\"15\">Senior Marketing Manager, Brand &amp; Menu<\/i>)<\/span><\/td>\n<td>\n<p id=\"p-rc_cdce86dca1cbe2dc-156\" dir=\"ltr\" data-path-to-node=\"10,1,2,0\"><span data-path-to-node=\"10,1,2,0,0\">Ampliar la variedad de la categor\u00eda de postres con alianzas de alto reconocimiento local<\/span><span data-path-to-node=\"10,1,2,0,2\">.<\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"10,2,0,0\"><b data-path-to-node=\"10,2,0,0\" data-index-in-node=\"0\">Nocilla (Idilia)<\/b><\/span><\/td>\n<td><span data-path-to-node=\"10,2,1,0\">Vanesa Li\u00e9bano (<i data-path-to-node=\"10,2,1,0\" data-index-in-node=\"16\">Marketing Manager<\/i>)<\/span><\/td>\n<td>\n<p id=\"p-rc_cdce86dca1cbe2dc-157\" dir=\"ltr\" data-path-to-node=\"10,2,2,0\"><span data-path-to-node=\"10,2,2,0,0\">Trasladar el sabor pistacho a nuevos formatos fuera del consumo dom\u00e9stico tradicional<\/span><span data-path-to-node=\"10,2,2,0,2\">.<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p id=\"p-rc_cdce86dca1cbe2dc-155\" dir=\"ltr\" data-path-to-node=\"11\"><span class=\"\" data-path-to-node=\"11,0\">McDonald\u2019s ratific\u00f3 adem\u00e1s que m\u00e1s del <b data-path-to-node=\"11,0\" data-index-in-node=\"39\">70 % del valor de sus compras<\/b> proviene de proveedores nacionales en Espa\u00f1a<\/span><span data-path-to-node=\"11,2\">, mientras que Idilia destac\u00f3 que el desarrollo refuerza su presencia en el canal de restauraci\u00f3n r\u00e1pida<\/span><span data-path-to-node=\"11,4\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>McDonald\u2019s Espa\u00f1a e Idilia (empresa propietaria de la marca Nocilla) anunciaron una colaboraci\u00f3n comercial para incorporar la crema Nocilla sabor Pistacho a la oferta permanente de postres de la cadena de restauraci\u00f3n en el pa\u00eds. La propuesta combina la base de helado de vainilla de McDonald&#8217;s con la crema de pistacho y elementos crujientes. El [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":30542,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[93,146,2],"tags":[9782,10632,10529,9707,15],"wppr_data":{"cwp_meta_box_check":"No"},"_links":{"self":[{"href":"https:\/\/www.notaoficial.com\/s\/wp-json\/wp\/v2\/posts\/30537"}],"collection":[{"href":"https:\/\/www.notaoficial.com\/s\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.notaoficial.com\/s\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.notaoficial.com\/s\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.notaoficial.com\/s\/wp-json\/wp\/v2\/comments?post=30537"}],"version-history":[{"count":1,"href":"https:\/\/www.notaoficial.com\/s\/wp-json\/wp\/v2\/posts\/30537\/revisions"}],"predecessor-version":[{"id":30543,"href":"https:\/\/www.notaoficial.com\/s\/wp-json\/wp\/v2\/posts\/30537\/revisions\/30543"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.notaoficial.com\/s\/wp-json\/wp\/v2\/media\/30542"}],"wp:attachment":[{"href":"https:\/\/www.notaoficial.com\/s\/wp-json\/wp\/v2\/media?parent=30537"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.notaoficial.com\/s\/wp-json\/wp\/v2\/categories?post=30537"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.notaoficial.com\/s\/wp-json\/wp\/v2\/tags?post=30537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}